Let’s face it — marketing’s hard work. There are lots of potential missteps that can trip you up along the road to making your firm more visible to the right prospects. From developing a real strategy ...

Implementation of a marketing strategy can improve business profitability because of implications for all aspects of the company's operations. The marketing strategy focuses company attention on ...

Implementing AI in a marketing strategy is becoming the new standard. In fact, 70 percent of business leaders expect marketing AI to be critical for the future success of their businesses. In addition ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...