Transform how you connect with your audience with smart, automated marketing that drives serious results. The post Drive meaningful ROI risk-free with MailChimp’s 14-day Standard Plan free trial ...

The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

The telecommunications industry is engaged in the sharing of information over long distances by means of technology. Telephone, Internet, television and radio are all aspects of telecommunications, ...

Create a marketing plan that produces the results of an expensive marketing consultant without the hefty cost by following the lessons and advice in The Marketing Plan Handbook. Successful marketing ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top of ...

What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your marketing. That applies even ...

A RainToday.com recent webinar attendee asked via email: Many mid-sized professional services firm have no business plan and I've had to use the marketing plan to "back into" a business plan or ...

How does a firm attract top lateral partners with large portable practices and, at the same time, retain its own rainmakers? Consultant John Hellerman and recruiter Gary Klein say the solution is the ...

Everyone’s heard the old adage about building a better mousetrap—the idea that a great product or service sells itself. Michael Goodman, marketing consultant, says that nothing could be further from ...