Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.

So, instead of wasting time dwelling on a failed marketing campaign, plan the next one with minimizing opportunity costs in mind. When you're stuck in a campaign that isn't working, you won't be able ...

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is ...

Marketing automation allows you to efficiently plan and enable the behavior you wish to see from your prospect. It's about planning what you want from your leads—and designing campaigns to elicit ...

For instance, if you’re selling marketing automation software ... such as Google’s Ad Variations or Campaign Experiments, or Meta Experiments, to ensure that separate individuals are exposed ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...