AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Look for tools to support predictive models There are two distinct tools that marketing organizations ... Predictive analytics software can give your company the power to see the future. Selecting a ...

The Marketing AI SparkCast explores AI in marketing and how AI agents streamline analytics for smarter insights—no tech ...

In the rapidly evolving field of digital marketing analytics, few voices are as authoritative as Kamini Murugaboopathy’s. Her groundbreaking research and practical applications have shaped how ...

Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, preferences, and choices. Customer Journey Analytics combines and analyzes various digital ...

Below, additional key findings from the report. 82% of B2B marketers surveyed say they look for a cross-channel view of results when evaluating marketing analytics tools/technologies. 68% say ...

analytics and conversion rate optimization (CRO) to make data-driven marketing decisions. You'll learn to apply industry-standard tools like Python, Tableau and Google Analytics to interpret and ...

Employment growth and demand for marketing analytics experts is high, and Leeds' students find jobs with companies like AB InBev, Alteryx, KPMG, Merckle, OptTek Systems, P2 Energy Solutions and ...

As data becomes the most valuable asset in modern marketing, digital marketing analytics platforms are transforming how businesses measure success, optimize campaigns, and align strategies with ...