AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Look for tools to support predictive models There are two distinct tools that marketing organizations ... Predictive analytics software can give your company the power to see the future. Selecting a ...

The Marketing AI SparkCast explores AI in marketing and how AI agents streamline analytics for smarter insights—no tech ...

In the rapidly evolving field of digital marketing analytics, few voices are as authoritative as Kamini Murugaboopathy’s. Her groundbreaking research and practical applications have shaped how ...

Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, preferences, and choices. Customer Journey Analytics combines and analyzes various digital ...

Generative AI solutions have overcome a major hurdle, and they give marketing teams the ability ... with increasing accuracy. Predictive analytics looks at what behavior is likely to come next.

analytics and conversion rate optimization (CRO) to make data-driven marketing decisions. You'll learn to apply industry-standard tools like Python, Tableau and Google Analytics to interpret and ...

Google Analytics 4 (GA4) has been more than a ... configuration—enable you to analyze and harness your data like never before. 6. Migrate any UA goal completions to GA4 conversions Marketing teams ...