While uniform sponsors have long been prominent in international sports, the American sports landscape has gradually seen more and more ads make their way onto the uniforms. In baseball, jersey sleeve ...

STRAUSS is a German-based apparel company. MLB announced a multi-year partnership with the brand last September that will run through 2027, according to CBS reporting. Earlier this year, it was also ...

Major League Baseball knows there's no one medium or narrative that tells the story of its Latino superstars, which is why it's pitching a bunch of different looks at fans as part of its "El Béisbol ...

As the 2025 MLB postseason kicked off, it wasn’t a home run slugger or a flame-throwing ace that stole the spotlight. Instead, fans’ eyes went straight to something new sitting on every player’s ...

Are those ads on the batting helmets? Fans around the country were asking exactly that as each game of the respective wild card series began on Tuesday. The answer was yes. Strauss, a German apparel ...

LOS ANGELES (AP) — Major League Baseball is moving ahead with plans for advertising on uniforms next season. The new labor contract agreed to in March allows teams to add uniform and helmet ...