Super-rich entrepreneurs love to explore brash endeavors outside the mainstream of their business—say, the high-profile space race between Jeff Bezos and Elon Musk, or Larry Ellison’s obsession with ...
Frei, Frances X., and Ricardo Reisen de Pinho. Magazine Luiza: Building a Retail Model of "Courting the Poor". Harvard Business School Case 606-048, October 2005. (Revised December 2006.) ...
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