As it turns out, James was not announcing his retirement Tuesday as speculated. He was sharing an advertisement with Hennessy ...

LeBron James' new marketing campaign with Hennessy frustrated some fans and branding experts, but others say it effectively ...

The NBA icon, 40, did not announce his retirement in a much-anticipated "decision" teased by James in a video posted to ...

One devoted Los Angeles Lakers fan is determined to teach LeBron James a lesson, even if it means spending on attorney fees ...

LeBron James is at the center of a new lawsuit after a Lakers fan accused him of misleading viewers with his viral “The ...

Retirement rumors have swirled around James in recent years, given his age and the mileage on his legs — he’s entering his ...

A life-long Lakers fan is suing Akron's own Lebron James after he believed the basketball legend's announcement teaser was ...

LeBron James is laughing about his ad campaign for an alcoholic drink company, but some fans are not amused. Just look at reaction on social media.

LeBron James has found himself in an unexpected legal battle after a Lakers fan accused him of misleading the public with a ...

LeBron James has announced a new collaboration with Hennessy in a playful nod to his famous 2010 "decision" to join the Miami ...

Fans called the advertisement "corny" and "nasty work" after James teased he made "the decision of all decisions" ...