Now, here’s a real eye-opener: Lash lifts are one of the buzziest beauty treatments right now as TikTok videos tagged with #lashlift have garnered over 3 billion views. And women who have had this ...

Fuller lashes are a common beauty goal, and now more than ever, there are myriad options to turn to for longer, more voluminous fringe. While mascara and false lashes can work wonders, there are many ...

My relationship with mascara is complicated. I love the instant lift and definition, but resent the smudging, the clumping and the nightly scrubbing to get it all off. Most mornings, I can’t be ...

Traditionally, I've embraced a minimalistic approach to eye makeup, steering clear of mascara and eyeliner altogether. I always held the belief that such enhancements just didn't compliment my ...

I stopped wearing mascara two years ago after I couldn’t find one that would stay put. Not only did this save me time in the morning, it also allowed my lashes to get in really good shape. Don’t get ...

In theory, DIY lash lift kits sound great. A quick online search uncovers kits as cheap as £10 (a fraction of the price of professional lash lifts, which can cost anything from £50 upwards excluding a ...