Lego to bring video game-making in-house

Lego to Develop In-House Video Game Production Team
After 20 years of successful third-party Lego-branded video games, Lego is finally stepping into the industry itself, raising
Lego "building up" in-house game development
Lego is working to build up its in-house game development, the company's boss has revealed. Speaking to The Financial Times, Lego boss Niels Christiansen said the company was increasing its focus on video game experiences created by its own teams, following years of partnerships with outside companies.
Lego to bring video game-making in-house as profits rise
Lego is building up its capability to make its own video games as the world’s largest toymaker invests heavily in developing its own digital play experiences alongside its bricks and mini-figures. The Danish toymaker had outsourced its video game studio as well as theme parks and other non-core activities after its brush with bankruptcy two decades ago.
LEGO invested hundreds of millions for in-house game development
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LEGO Starting In-House Video Game Development, Opening New Studio
How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have announced they’re moving away from third-party video game development. Leaders of the toy brand,
Even Lego is Going Back to Avengers: Endgame
Lego’s Avengers: Endgame Final Battle set will release on May 1 for $100. Want more io9 news? Check out when to expect the ...
LEGO Announces Avengers Endgame Final Battle Set At Toy Fair 2025
Priced at $99.99, the new set includes multiple characters like Iron Man, Ant-Man, Wanda Maximoff, Doctor Strange, Iron ...
The LEGO Marvel AVENGERS: ENDGAME Final Battle Set Recreates Iconic MCU Moment to Perfection
The official description of the new LEGO Marvel Avengers: Endgame Final Battle set shares: ...
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9 Must-Have Marvel Lego Sets for Fans and Collectors in 2025
There is this whole misconception about LEGO sets being suitable only for children, but for us nerds, we know it's not true.
Marvel Games Are Over $50 Off for Limited Time
Marvel games are now over 50% off thanks to a huge 85% sale on the PlayStation Store, Microsoft Store, and Nintendo eShop.
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Lego Unveils A New Avengers Endgame Set Based On The Movie's Epic Final Clash
The new 621-piece Avengers: Endgame Final Battle Lego Set releases May 1 and costs $100.
Lego’s March Releases Will Take a Bite Out of Your Savings
It’s a quiet time in the galaxy far, far away (no doubt that will change in May), with just one set this month: a driver of a ...
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LEGO Can Set the World on Fire By Exploring One Untapped Genre
LEGO has tapped into a lot of different IPs and genres over the years, but there is one genre that it could really excel at ...
New LEGO Sets for March 2025: Bluey, Harry Potter, and More
Some excellent new LEGO Disney sets are out in March. My personal favorite is Heihei, the vapid chicken from Moana 2. The set ...
New Lego sets in January 2025, from Harry Potter to Star Wars
Chief amongst these were the City and Friends lines, as per usual; they had dozens of new Lego sets each. However, Harry ...
Lego Artists Prepare for Brick Convention This Weekend
For the first time ever, Waco will be hosting the “Brick Convention,” an event where LEGO enthusiasts of all ages can marvel ...