Korean Air has launched a new corporate branding – including updating its logo for the first time since 1984 – as it works towards integrating with rival-turned-subsidiary Asiana Airlines. The airline ...

Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its acquisition of local rival Asiana Airlines Inc. that has created Asia’s ...

Airline liveries are more than just paint schemes; they represent the company's values and how it wants to be perceived globally. Korean Air recently unveiled a new logo and livery, prompting mixed ...

Korean Air’s bold rebrand focuses on emotional connections. Following its acquisition of a majority stake in Asiana, Korean Air is undergoing its first major rebrand in over 40 years—a transformation ...

Korean Air’s new logo and corporate identity are not just visual changes, but a reflection of the airline’s new global goals.

With plans to become one of the top global carriers, Korean Air executives outline how the new airline livery is just the start. ByRamsey Qubein, Contributor. Forbes contributors publish independent ...