Ever reached for a Kleenex only to realize you’re looking at a generic box of tissues and thought, “Wait, WHAT?” I’m not using a Kleenex. It’s a tissue, but your brain says Kleenex.

the word 'Kleenex' is used interchangeably with 'tissue'. It also has a powerful legacy, and is celebrating its 100th birthday this year. To mark the milestone, it has partnered with Turner ...

Kimberly-Clark?s Kleenex brand is leveraging an interactive tissue box to let users deliver Messages of Care as part of a Facebook campaign that points to the power of linking social and a ...

Sneezing, itchy nose and stuffiness are just some of the symptoms that typically accompany the pesky spring allergies that are quickly arriving in Greater Cincinnati.

Kimberly-Clark Corp.'s Kleenex tissue brand turned to mobile marketing to promote the launch of its Kleenex Facial Tissue with Lotion. The launch of the "It feels good to feel" campaign was supported ...

Kimberly-Clark Corp.’s stock was up 0.9% Tuesday, after the maker of Huggies diapers, Kleenex tissues and Scott toilet paper raised its quarterly dividend, offsetting a fourth-quarter profit miss.

Kleenex’s 'Someone Needs One' campaign is tissue-soft on brand-specific messaging, but powerful on emphatic narratives. Explained William Rosen, CEO at VSA Partners, the Chicago-based creative agency ...