Recent moves by Google indicate that the search volume metric for keywords will become less available and by default, less important. In this article, you’ll find out what metrics may actually be ...

Understanding these dynamics helps SEO professionals identify opportunities to capitalize on low-volume keywords before they become competitive. Using a keyword volume checker can aid in tracking ...

Many online businesses ignore keywords with zero search volume because they think no one is searching for that term. While it may be true that there is minimal search volume, online businesses in ...

The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search ...

For years, SEO strategy was ruled by keywords. Marketers, creators and businesses scrambled to rank for “best shoes,” “cheap insurance,” or “marketing tips,” hoping sheer volume would drive traffic.

In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, ...

Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches to target. However, keyword research often ...

A Google AdWords API Forum thread has complaints from one API user that the data for the monthly keyword volume looks wrong. In response to his complaint, Googler Eric Koleda explained how recent that ...

Opinions expressed by Entrepreneur contributors are their own. The web runs on keywords and, yet, most website owners don’t know the first thing about how powerful keyword research can be or how to ...