Wasserman noted that the city's wildfire recovery efforts will be part of the group's "core philosophy" as it plans for the 2028 Summer Games. Wasserman also runs an international talent and promotions agency, which represents Lamar, and he strongly hinted that the Grammy winner would be at the center of the festivities.

Compton-born rap phenomenon Kendrick Lamar may soon add Olympic performer to his resume as Los Angeles prepares to host the 2028 Games.