KUIU employs a consumer-direct business model to afford cutting-edge materials engineered into precedent-setting products by elite hunters.

All the products are showcased and broken-down layer by layer to help customers understand Kuiu’s signature popular layering system.

Hairston also created a crowdsourcing platform to involve customers in products from the outset so that Kuiu — pronounced "koo-you" — could give buyers exactly what they want.

To save 10% on Kuiu hunting and everyday gear, create an account with Kuiu. Under your Account Menu to the left, click “Military/First Responders” link and follow the instructions in the popup ...

Kuiu has learned first-hand that sportsmen are knowledgeable customers. They want high-quality products at a good value, and they do the research.

Another suicide connected to possible football-related brain injuries has left a UC Davis Athletic Hall of Fame member and former 49er dead.

Kuiu is making it lighter, more water-resistant, more breathable, and better looking—an upgrade to what’s been previously available, which has been as oblivious to performance, fit, and ...

Kuiu, which sells hunting gear and apparel direct-to-consumer, brought in $2 million in revenue when it launched in 2011, doubling its sales each consecutive year after that. But in 2015, growth began ...

Kuiu reportedly spent two years working on the design of the new packs and enlisted the help of Rocket Composites, which creates carbon fiber products for the aerospace and automobile industries.

Another suicide connected to possible football-related brain injuries has left a UC Davis Athletic Hall of Fame member and former 49er dead.