Erim Kaur and her grandmother worked on formulating a blended hair oil for six years before eventually arriving at a ...

Hair-oiling is an ancient Indian tradition that has recently become a social media trend, with almost half a million TikTok ...

A 30-year-old Indian-origin influencer is gaining popularity online for generating $4 million (approximately Rs 34 crores) in ...

Erim Kaur, a London-based entrepreneur, has built a $4.2 million luxury haircare brand, ByErim, leveraging her large social ...

The brand centers around the ancient Indian hair oiling ritual. Its signature hair growth oil, Make It, fueled the company's success. It earned £3.3 million in revenue. Kaur's personal ...

A 30-year-old influencer, turned heads after she generated $4 million just by selling hair oil. Here’s how she made such a ...

Traditionally, shinny, elongated hair has always been recognised as a symbol of beauty across diverse cultural backgrounds.

The 30-year-old pinned the popularity of her hair growth oil on having social media savvy and building a core audience of young Indian women and men turning to her for beauty and life advice.