69 percent of participants in a study said that just seeing the IMAX logo on a movie poster gives the sense it's of higher quality. The conventional wisdom for the past few years of everyone in town ...

Imax has started development on a new fleet of Imax cameras in cooperation with Kodak, Panavision, and FotoKem. At least four new, state-of-the-art film cameras over the next two years will roll out ...

Some of your favorite Marvel movies on Disney+ are about to look a lot taller, with the streamer announcing that it’s bringing the jumbo IMAX Enhanced format to its platform later this week. What’s so ...

Back in November when it was announced that in lieu of a feature film, Marvel Entertainment & ABC were heading into production on a television series centered around Black Bolt and the Inhumans, we ...

A global pandemic which closed a majority of the world’s cinemas from 2020-21 just won’t keep large format exhibitor Imax down. This morning, Imax announced that it crossed a $10 billion milestone in ...

CEO Rich Gelfond's relationships with filmmakers and stars like Tom Cruise fuel the company's global growth. IMAX delivered 20% of the global box office for “Oppenheimer” — shot entirely with IMAX ...

Following the extraordinary devastation of the COVID-19 pandemic, few other consumer-facing industries have desired to return to normal quite like cineplex operators. While the relaxing of ...

The conventional wisdom for the past few years of everyone in town not named Netflix has been: if you put a movie into theaters, it helps the film down the road once it lands on streaming. Knowing a ...