Apartment Therapy on MSN8d
This Family of 5's Kitchen Transformation Makes IKEA Cabinets Look Designer
Her kitchen needed an overhaul, and the renovation process taught Jan that compromising on budget and your initial design ...
Retail Dive4y
IKEA constructs loyalty program with mobile in the forefront
The IKEA Family program has been available in other countries for several years, but was not launched in the U.S. until last year. Mobile is a key part of the strategy, with employees using in ...
Marketing Interactive27d
IKEA sends late-night naughty 'U up?' DM to insomniacs
Most recently, IKEA went old-school in a move to revamp its loyalty programme, IKEA Family. The campaign saw IKEA employees partaking in trends from over a decade ago. The trends include the ...
The Drum1mon
Ikea slid into Canadians’ DMs with a classic ‘u up?’ text. Yes, really
The promotion is open to all Ikea Family loyalty members. Late on Friday night, Ikea Canada did what most brands wouldn’t dare: it slid into people’s DMs. The unexpected message, simply ...
Campaign Brief Asia13d
IKEA sets Delhi abuzz with city-wide takeover
Delhi asked, 'IKEA when?' - and the city finally has its answer. As IKEA, the world’s most loved Swedish home furnishings ...