Through its digital campaign ‘Iconic Outdoors,’ Al-Futtaim IKEA transformed its entire outdoor collection into downloadable desktop icons, available on its website. Instead of traditional ...

It took Ikea some time for Ikea to get onto the Matter bandwagon, and now that it’s on board, there’s growing evidence the home furnishings giant is about to wade deeper into the Matter standard.

I n a digital age where furniture trends rise and fall with the swipe of a screen, the IKEA EKET Cabinet has emerged as an unexpected viral sensation. This unassuming storage unit has captured the ...

The famous flat-pack giant has long been working to encourage its shoppers to consider second-hand furniture. Initially, its Re-shop and Re-use area of its website saw it offer a range of Ikea ...