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One of the most impactful biases he discusses is loss aversion—a concept that has significant implications for investors.
Shu, Chia-Jung Tsay, and Max H. Bazerman. "Policy Bundling to Overcome Loss Aversion: A Method for Improving Legislative Outcomes." Harvard Business School Working Paper, No. 09-147, June 2009.
Human biases—whether cognitive, emotional, or psychological—often result in suboptimal investment decisions. Cognitive biases ...