Heinz has unveiled a tasty new billboard campaign that boldly ditches its iconic logo. Featuring close-up shots of its most popular products – from baked beans to the humble tomato soup – the ...

Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, but does it always work? We speak to the creatives behind ads for McDonald’s ...

and keystone shape that outlines the logo. The collaboration is clearly an effort for Heinz to reach Gen Z. The company’s core audience sits in millennial, Gen X, and beyond, and while the ...