Heber City, Utah — Pop culture has gone country. Beyoncé broke stadium attendance records this year with her country-couture Cowboy Carter tour. “Yellowstone” has spun off its own cinematic universe.
Call it the Beyoncé effect: One of America's biggest music superstars unleashed a stampede of excitement for Black rodeos across the country with her 2024 album "Cowboy Carter." Nowhere is that more ...
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