Graff has officially unveiled its new Butterfly collection campaign, a radiant and evocative tribute to nature’s wonder of transformation. Announced today, the campaign positions the butterfly as a ...

At Graff, the butterfly has long been a defining motif – one that returns this season with a more measured approach. In the new campaign, photographed by Liz Collins, models Rosalieke Fuchs and Xinyue ...

Discover the Butterfly collection from Graff. 2025 marks the 50th anniversary of the Graff Butterfly – an iconic, endlessly evolving silhouette synonymous with the House of Graff.

Half a century since the first Graff Butterfly fluttered into our collective consciousness, the new spring collection has just landed In 1975, a character that would go down in history as one of the ...