The town of Warwick, R.I., has named a stretch of road Ginsu Way — after the knives made so popular by late-night infomercials. The name change is in honor of two local business men who discovered the ...

In this 1978 photo made available by PriMedia shows Barry Becher at a studio using a hammer on a Ginsu knife. Becher, a marketing mastermind and infomercial pioneer best know for bringing Ginsu knives ...

“In Japan, the hand can be used like a knife,” the off-screen narrator of a TV commercial intones as a board is karate-chopped in two. “But this method doesn’t work with a tomato.” Suddenly the hand ...

WALNUT RIDGE -- A brand known by several generations because of clever television marketing is one of the best-kept secrets in northeast Arkansas. Despite the worldwide fame of Ginsu knives and their ...

It had been years since I'd heard the pitch and seen the knives slicing through bread and branches, two-by-fours and fresh tomatoes. Yet, as I wandered through the aisles in a general store near ...

(CBS/AP) The infomercial pioneer best known for introducing American TV viewers to Ginsu knives, the kitchen tool that sliced through tin cans and chopped wood, has died. Barry Becher was 71. Becher ...

For more than 30 years Ginsu knives have been cutting through plump tomatoes, radiator hoses — even nails. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive ...

Barry Becher, infomercial pioneer who brought Ginsu knives to airwaves, dies at 71 In this 1978 photo made available by PriMedia shows Barry Becher at a studio using a hammer on a Ginsu knife. Becher, ...

WEST PALM BEACH, Fla. - Barry Becher, a marketing mastermind and infomercial pioneer best known for bringing Ginsu knives to the American public, has died. He was 71. Though Becher brought many ...

WEST PALM BEACH, Fla. -- Barry Becher, a marketing mastermind and infomercial pioneer best known for bringing Ginsu knives to the American public, has died. He was 71. Becher had been suffering from ...