GOLDEN VALLEY, Minn. -- Here in the Betty Crocker Kitchen, Mark Addicks is cooking up some radical digital recipes for how we look at packaging for cereal, cake mix and yogurt. Addicks is the chief ...

The company is partnering with Marvel Studios’ “The Fantastic Four: First Steps” on a limited run of cereal boxes that feature titular characters Mister Fantastic, Invisible Woman, Human Torch and The ...

Add Yahoo as a preferred source to see more of our stories on Google. Photos were shared earlier this year of Chiefs tight end Travis Kelce and his brother, Jason, on the set of a commercial. It ...

Their cereal will be a unique blend of their top three favorite brands: Reese’s Puffs, Lucky Charms, and Cinnamon Toast Crunch. Jason Kelce and Travis Kelce holding boxes of General Mills cereal ...

I'll take one box of each.

General Mills got in on the action for Fantastic Four: First Steps, as they'll have four different collector's boxes on four of their biggest cereals. The team will appear one by one on specially ...

A new roster has arrived for its Cereal Training Camp series, passing the ball from last year's famous football brothers' Kelce Mix Cereal to a new crew, ready to debut some new cereal and ...

The lineup of limited-edition cereal boxes brings classic icons and fantastic Super Heroes together with seven collectible, retro-futuristic designs General Mills teams up with Marvel Studios’ “The ...

General Mills announced Thursday that it has removed synthetic dyes from all the food it produces for K-12 schools. The ...

"Am I just eating because I’m bored?" The Grinch once asked. And, the answer is, no, it’s because it’s the holiday season, silly! The holidays are all about the feasts—whether you’re serving Roast ...