Advertising, when done right, is an art. After all, people have made Emmy-winning shows just about the ins and outs of ...

Did you hear the one about a funny ad winning at Cannes? Neither did we. In fact, during last week’s virtual Cannes Lions festival, only one obviously humorous ad took home a key prize. This was the ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...

Remember when Old Spice was king? Isaiah Mustafa’s baritone bravado and charm in the “Man Your Man Could Smell Like” ad generated hundreds of millions of views and become a cultural touchpoint–it was ...

Humour in advertising is on the rise and Christmas ads should be funnier this year, Kantar has found. So far this year 56% of ads have aimed to raise a smile, which, if the trend continues, will make ...

If businesses want to convert Super Bowl ads into spending, they need to be funnier. More than half–67 percent–of consumers measure how much they like a commercial by its level of humor, according to ...

Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recent study. Advertisers often use humor to grab customers' attention, but they should do ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Let me start with a simple question — when was the last time you deliberately clicked a ...