The rapper indeed made history. Roc Nation announced that his halftime show is now the most-watched Super Bowl performance of all time with a monster 133.5 million viewers, dethroning Michael Jackson's longstanding record of 133.4 million viewers in 1993.

Kendrick Lamar, one of hip-hop’s most venerated artists for the past decade, performed “Not Like Us,” a diss track aimed at Drake, to cap the Super Bowl halftime show in New Orleans, the first to be headlined by a solo rapper.

Eminem, Kendrick Lamar, Dr. Dre, Mary J. Blige, 50 Cent, and Snoop Dogg, from left, perform during the halftime show during the NFL Super Bowl 56 football game between the Los Angeles Rams and the Cincinnati Bengals on Feb. 13, 2022, in Inglewood, Calif. (AP Photo/Adam Hunger, File)

Kendrick Lamar headlined the Super Bowl LIX halftime show on Sunday. He was joined by SZA and performed hits like "Not Like Us" and "Squabble Up."

Despite a mostly seamless performance on the Super Bowl halftime stage on Sunday, Kendrick Lamar’s big moment had been spoiled — if you knew where to look.

This year’s Super Bowl halftime show was hardly a fashion extravaganza, with headliner Kendrick Lamar keeping things simple in a backwards cap and motorbike-style varsity jacket, which he kept on throughout. And without the costume-change roulette we’ve come to expect of halftime shows, the internet fixated on one item in particular: his jeans.

The Grammy-winning rapper performed Drake dis track "Not Like Us," "Squabble Up," "Humble." and "Luther," among others, during football's biggest night.

Kendrick Lamar filled his Super Bowl halftime show performance with symbolism and sneaky references for fans to unpack.