Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these emblems have transformed from simple designs into carefully crafted symbols ...

It's the first time in 32 years that the Indians have refreshed the franchise's image. The Indians announced the brand refresh Friday at its end of season fundraiser Swing. The revamped brand is being ...

Utah Mammoth fans should be ready for even more mammoth. That’s because the team has registered two new logos with the United States Patent and Trademark Office, a four-legged mammoth in both the team ...