Framing effect influences investment choices by skewing perception of risk and reward. Identify and analyze all investment details to mitigate emotional biases introduced by framing. Stay informed and ...

PULLMAN, Wash. -- Consumers are more likely to choose a higher-priced item when it’s correlated with messages that emphasize an increase in the product’s positive attributes—rather than a reduction in ...

With the Iowa caucus and U.S. Presidential race getting into gear, there is probably no better time to discuss how simple shifts in one’s mindset can have a surprising impact on one’s political ...