Note to makeup brands: Ads are great for product awareness, but nothing sells a foundation quite like a social media star with acne proving first-hand how well it covers her breakouts and scars.
The best stick foundations have a lot going for them. For starters, they’re buildable and hydrating and can even double as concealer for spot treatments. Their easy, press-and-unwind formats also make ...
This article originally appeared on Instyle. Don’t call it a comeback. Although stick foundations experienced a resurgence last summer when many of our favorite makeup brands gave their solid formulas ...
As the summer weather heats up, most of us are swapping out our full-coverage complexion products in favor of lightweight makeup options. Or, if you’re anything like me, you ditch the foundation ...
With the ephemeral nature of TikTok beauty trends, it can be difficult to distinguish those worth trying from the ones that will result in barely-used products gathering dust in your makeup bag (and ...
"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Life hack alert! Did you know you could pretty much do a whole face of makeup using just a couple of ...