Consumer behavior—or how people buy and use goods ... may actually inspire consumer backlash. How does marketing influence what we buy? Created with Sketch. Marketers regularly use psychology ...

Circana is reporting that U.S. consumers are facing much more than just tariffs influencing their retail activity. In addition to tariff concerns, the pressure of rising debt, extreme weather, and ...

In order to improve the effectiveness of store brand management, this study presents a meta-analysis that aggregates empirical findings from the literature on consumer behaviour towards store brands.

This behaviour is pervasive, characterising all societies and cultures. Understanding the factors that influence consumer behaviour is key to business success and can have an impact on a number of ...

Several factors have contributed to this cautious ... including tariff implementations and policy changes, may continue to influence consumer behaviour in the coming months.

Image Credit: DigitalPen/Shutterstock.com Despite rapid increases in production, electric vehicle adoption remains low, ...

This paper summarises how growing reliance on smart mobile devices is changing consumer behaviour and the opportunities and challenges this presents to marketers. Global trends in mobile device ...

Citations: Fan, Xiaojun, Yi Qian, Pei Huang. 2012. Factors Influencing Consumer Behaviour Towards Store Brand: A Meta-analysis. International Journal of Market Research. (3)407-430.