Amazon offers a new product to developers for its Kindle Fire tablet line. Source: Amazon. When it comes to mobile display advertising, nobody beats Facebook. It would be pretty hard to, considering ...

With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

Facebook has announced that it has extended its deep linking capabilities beyond engagement ads to now include mobile app install ads. This new feature will help developers send people directly to ...

In August, Facebook announced it was testing new ads in the mobile news feed aimed at driving app installs. Now Facebook is making those ads available to iOS and Android developers widely. In early ...

Amazon is getting into the lucrative world of app-install ads today with the launch of its new ad platform. Called Advertise Your App with Amazon, the service will allow developers to submit an app ...

Facebook Inc. FB got plenty of buzz for itself last week when an ad appeared briefly on its Instagram service for a so-far non-existent Facebook app called Bolt that would offer competition to the ...

Snapchat, coming off an initial public offering and hungry for ad dollars, is making a bigger play for the app install ad segment that’s been formidable for Facebook, Twitter and Google, and promises ...

One of the great new features in Facebook Advertising is mobile app install ads. If your nonprofit has a great mobile or tablet app, Facebook is a good way to increase awareness and encourage ...

What is the cost of acquiring a loyal app user? Based on the testimonial of various industry insiders, the price is rising so quickly ad revenue can’t keep up. As such, app developers are looking for ...

To help developers with app install efforts, Facebook is introducing two ad formats - Desktop Video App Ads and Mobile App Ads with the Carousel Format.Desktop Video App AdsDesktop Video App Ads has ...