In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...

For both brands and agencies, using AI strategically to create experiences means avoiding irrelevance and driving success ...

Imagine Studio is transforming the landscape of various industries by leveraging technological advancements and consumer insights. By integrating talent and rapid prototyping, they create products and ...

Manas Gulati, Co-founder and CEO of #ARM Worldwide, writes that by turning audiences from passive viewers into active ...

However, there is a way for B2B marketers to stand out—even on a crowded conference floor. Experiential marketing is a successful B2C marketing strategy, but it can also be a powerful tool for B2B ...

Premier NYC production business and experiential events agency Ray Bloch Productions keeps changing the scene of event production in New York City. With a 69-year history in the business, the ...

Abiodun Oshinibosi, foremost IMC industry professional, experiential marketing expert and Project Marshal /CEO of Abelinis ...

Foremost IMC industry professional, experiential marketing expert and Project Marshal /CEO of Abelinis Limited, Mr. Abiodun Oshinibosi, is set to launch his debut book, “Project Manager ...

New Delhi: Razorpay has appointed Neha Mishra as Head of Events Marketing. Mishra has 18+ years of experience working in ...

Traditional marketing metrics like Return on Investment (ROI) have long dominated success measurement, focusing on immediate financial returns. However, as brands shift towards experiential ...

As part of this expansion, industry veteran Dack Heslop joins the BRMG family, bringing his deep expertise and established book of business in experiential marketing and a track record of delivering ...

Razorpay has appointed Neha Mishra as head of events marketing. With over 18 years of expertise in luxury, lifestyle, ...