Since then we’ve had a decade or more of purpose driven marketing, with some examples being rather less credible than ... A really good place to begin is with the Japanese concept of ‘ikigai’. There’s ...

Ikigai is a unique Japanese terminology that ... and not a philistine kind of perception. For example, the Japanese are tremendously grateful for the respect they receive from colleagues, friends ...

Ikigai can be loosely translated to "the happiness of always being busy." Often, people who live the longest don't retire. For example, Hayao Miyazaki, 83, is the director of animated films at ...

The Japanese concept of ‘ikigai’ (translated as ‘worth of life’) can be approximated to the French ‘raison d’être’ or a valid purpose for a human to continue living. And there is ...