On-air radio endorsements is an area where 1-800-Flowers spends a significant amount of its advertising budget, but the format can be difficult to track and analyze manually. The expanded relationship ...

As listener habits change, local radio is evolving by collaborating with digital platforms, offering live coverage and ...

Opinions expressed by Entrepreneur contributors are their own. In a single week, radio reaches more than 228 million Americans. That’s 94 percent of everyone age 12 and older, according to Arbitron.

Targeted advertising allows businesses to reach certain potential customers, based on their age, sex, educational level, race or other demographic characteristics. With the advent of Internet cookies ...