The post LEGO invested hundreds of millions for in-house game development appeared first on Android Headlines.

LEGO is looking to make the virtual experience a bigger part of its brand, and that likely includes new games.

After 20 years of successful third-party Lego-branded video games, Lego is finally stepping into the industry itself, raising ...

Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie ...

According to the CEO of The Lego Group, the company may begin developing some video games internally. Niels Christiansen, who ...

LEGO Horizon Adventures failed to hit the mark, but a partnership between LEGO and Sony still has a treasure trove of ...

LEGO has announced it's setting up its own video game development studio and will be bringing the production of LEGO titles ...

"We can definitely say, as long as we're under the Lego brand, we can cover experiences for kids of all ages, digital or physical," Christiansen said. "[In-house game development] is something we ...

The Gold Rush Gallery LEGO pass has four pages full of fresh and funky decor and two new outfits with both regular and LEGO styles. Find out what you can unlock and how to claim your rewards in LEGO ...

A new era is on the horizon for games under the LEGO umbrella with a move to more in-house development, but despite that being in the early stages, there is certainly room for concern.

Apparently, there’s still more money in video games than in toys.