With events are currently on pause across the globe as a result of the COVID-19 pandemic, it’s an excellent time to study the strategies and tactics of some of the most successful B2B event marketers ...

After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back — and it’s a breath ...

In today’s busy digital world full of marketing options, it can be tough to figure out which strategy is right for you. Interestingly, offline marketing, particularly event marketing, has become a key ...

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company.

Digital events have taken precedent in modern B2B marketing, with many organizations turning to virtual platforms to engage their prospects, buyers and partners. Social distancing and the pandemic ...

Standing room only: That’s what you want to achieve with your upcoming event. You’ve built up such a big surge of anticipation that there’s more demand than capacity. Event management and ticketing ...

Events, large and small, can be a great way to promote your business, and perhaps turn a profit in the process. I didn’t take the idea of launching an event seriously until I read Joe Pulizzi’s book ...

Don’t reinvent the wheel! Use these highly effective and successful event marketing strategy examples to inspire your next campaign. How important is event marketing? According to PwC, the second ...

As companies navigate both a return to physical events and a continuation of virtual events, RainFocus has raised $60 million to build out its events marketing platform. As companies continue ...

From Netflix to YouTube to Facebook Live, video is everywhere. According to Cisco’s Visual Networking Index, IP video traffic will comprise 82 percent of all consumer internet traffic by 2020, up from ...