The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Not an easy task!

As December days tick closer to Christmas, many families are searching for fresh ways to keep the Elf on the Shelf magic alive. For parents who feel like they’ve already tried it all, coming up with ...

Which Elf on the Shelf set is best? An Elf on the Shelf has the most important job of the holiday season: sitting, observing and reporting back to Santa. When your child adopts an Elf on the Shelf, ...

With Christmas right around the corner, it's time to start thinking about important seasonal topics, such as presents, trees, stockings and, of course, Elf on the Shelf! This holiday activity brings ...