UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into mischief ...

The collaboration includes limited-edition chocolate packs, personalized storytelling experiences and a chocolate food truck ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Do you want to share your Elf on the Shelf with us? All you have to do is e-mail us at [email protected] (be sure to use "Elf" in the subject line). Please remember to include your name, location and ...