If you’ve read thus far, the e.l.f. Power Grip deserves a spot in your shopping cart (just tap the button to buy!!). At only ...

And if you frequent drugstore products, you’re definitely familiar with E.l.f. Cosmetics’ affordable yet immaculate primers. Although the Power Grip Primer is definitely a fan favorite ...

Sure, there have been some good ones, but none of them compare to the e.l.f. Cosmetics Power Grip Primer. It’s seriously changed the way makeup sits on my skin and keeps everything looking ...

If you're on makeup TikTok like us ... but when she uses the e.l.f. Power Grip Primer, she doesn't run into that issue. So ...

If you haven't heard of e.l.f. Cosmetics, strap in. This brillant brand does some of the best beauty buys under £20 we've ...

People Like That I'm the Underdog' She also has developed her own hack for using e.l.f.'s Power Grip primer, adding it to her face after her makeup for extra glowy skin. "I put products on out of ...

“We are a different kind of company, one that is purpose-led and results-driven,” Kory Marchisotto, CMO of e.l.f. Cosmetics and president of Keys Soulcare, exclusively told Post Wanted.