With a product as universal as batteries, Duracell has a lot of scope when it comes to advertising -- anything powered by its products is fair game. That ubiquity gives the brand license to take on ...

Battery giant Duracell hoped for a Super Bowl shock Sunday when it tied its well-known power units to Tom Brady, the famous quarterback who is capping off a first season as an NFL announcer for Fox. A ...

In keeping with previous campaign messages, this year's "Trusted Everywhere" spot underscores the importance of utilizing a reliable source of power for electronic devices -- the BrickHouse Child ...

Tom Brady built his reputation through the Super Bowl. He won more of them than anybody else. Ten times he made it to the NFL's big game, winning a record seven times, and he was almost always the ...

CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven-time ...

Tom Brady may not have been playing in the Super Bowl yesterday, but he still made his presence known during the big game. The former New England Patriots quarterback called his first championship for ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

Luckily, The Duracell Scientist jumped in to save the day, leveraging Duracell batteries with Power Boost™ Ingredients, and confirmed what’s really under those QB wristbands in a playful twist that ...