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DirecTV’s decision to introduce AI-generated ads to its Gemini devices may rub some of its customers the wrong way. A recent survey from Washington State University’s Carson College of Business found that only 37% of Americans are generally comfortable with AI being used in marketing.
DirecTV made an agreement with Glance to show AI-generated content and ads on Gemini devices' screensavers. Currently, Gemini devices show Google wallpapers as screensavers, which are on by default. When the new screensavers launch, Glance's AI content will show if the TV is idle for 10 minutes, The Verge reported.
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DIRECTV adds AMC Networks, Hallmark to MyEntertainment pack
The MyEntertainment Genre Pack is getting a great infusion of popular content in time for the holidays. DIRECTV is continuing its build-out of its genre-themed channel packages, giving viewers yet more options alongside its Signature channel plans.
Non-national Pelicans games broadcast on the Gulf Coast Sports & Entertainment Network (GCSEN) will now be available to DIRECTV streaming, satellite, and U-verse customers across the team’s entire three-state home territory.
DirecTV will begin replacing your TV's screensaver with AI-generated ads thanks to a new partnership. The entertainment brand is working with Glance, an AI company that has received backing from Google and developed an on-device AI tool alongside the tech giant.
The deal will make New Orleans Pelicans NBA games available to DirecTV streaming, satellite, and U-verse customers across the team’s entire three-state home territory
Are you thinking about signing up for a streaming serive? Here's why you might want to check out DirecTV or Fubo TV instead.
You'll need one of DirecTV's Gemini devices; the Gemini requires a satellite dish, while the Gemini Air is a dongle that plugs into your TV and connects via Wi-Fi.