"Some-channel" or "digital-channel" would be a more appropriate designation ... The list of shortcomings referenced is a modified version taken from " Revision: Reviewing the Marketing Mix," a post by ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

Designed to empower brands of all sizes, Liquid Mix solution provides marketers with rapid, actionable insights to optimize marketing budgets like never before. “Marketing mix has always been ...