In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as ...

The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

With the proliferation of digital channels, marketing is undergoing a tremendous ... To drive response and determine the appropriate marketing mix in this new paradigm, marketers must adopt a fresh ...