• Look for someone with a strategic mindset. Someone who understands the role of marketing within your business, rather than ...

Whether it’s leveraging community events, optimizing local SEO or forming strategic partnerships, the right approach can make ...

Founder & Global CEO, Grapes Worldwide, writes how topical marketing can be used as an effective tool to create buzz and ...

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

This information can be used to identify untapped audiences and develop a plan for reaching them, which will increase sales and improve a company's bottom line. Marketing Strategies vs.

Learn 6 ways to developing an authentic personal brand online that attracts opportunities aligned with your expertise and ...

One way to define marketing strategy is as a method that companies take in order to build strategies of this kind in order to attract customers to their products. To put it another way, a marketing ...

How to scale a practical strategy for managing reviews and brand presence that can apply to 10s of sites or hundreds of ...

Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to ...

In its first ever economic development strategy, the city of Vancouver plans to build generational wealth, promote trade jobs ...

In this dynamic landscape, one question remains: how do PR professionals develop and make the most of press release marketing strategies? For a press release strategy to work as intended ...

When developing marketing strategies, it is possible to take into consideration the seven Ps, which are as follows: product, price, place, and promotion; people; packaging; and the strategic process.