Lamar Jackson trademarked the "Era 8" brand and Dale Earnhardt Jr.'s No. 8 branding cuts too close, Lamar says. Troy Aikman and his beer also targeted

Jackson, who has worn No. 8 since his college days at Louisville, previously registered the trademark “ERA 8 by Lamar Jackson.” His latest claim argued that Earnhardt’s attempt to trademark that particular version of No. 8 would create confusion among consumers.

Ravens quarterback Lamar Jackson is in a trademark dispute with NASCAR star Dale Earnhardt Jr. over the right to use a stylized version of the No. 8.