In the world of custom electric guitars, details matter. High-end components, top-of-the-line pickups, quality woods, hand-wired electronics … all of those factors conspire to create instruments that ...

Much discussion goes on in the guitar world about the best hardware to use. Whether its pickups, how they’re positioned, or even the specific breed of wood on the fretboard, it’s all up for debate.

“We want to be a part of the player’s journey,” Ethan Kaplan, the Chief Product Officer at Fender Musical Instruments, told me over the phone. On my laptop, I loaded Mod Shop, the online design tool ...

Make use of the Strat’s unique design to easily load some pups When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. One of our favourite things about ...

NAMM 2025: Every year, Fender Custom Shop's elite team of Master Builders and Apprentices join forces to create a ...