Success in integration goes beyond financial metrics. For small companies, true success is defined by the value created for ...

It’s time to reimagine loyalty as a virtuous loop that transforms customer relationships into a sustainable growth engine.

X Most telecommunications brands will have some version of a customer value management (CVM) tool. But often, it’s just a ...

Palantir Technologies (NASDAQ:PLTR) is strengthening its role as a leading artificial intelligence player by helping ...

Restaurant loyalty programs work—but only if they deliver value. Explore SMG insights into what customers want and how to ...

McDonald’s revives Extra Value Meals with lower prices on customer favorites, including breakfast and Big Macs.

For years, customer lifetime value (CLV) has served as a guiding metric for brands focused on building meaningful, high-value customer relationships. But those numbers are becoming harder to pin down.

Rising energy costs are affecting families and businesses across the country, and it’s easy to look for someone to blame. We ...