Essilor saw the potential in ghg when they assigned them the task of creating a campaign for Crizal lenses with Scotchgard Protector. This OTC campaign made one thing very clear, these are durable ...
Talents playing the role of Dr. Crizal roamed Raffles Place this week, sparking curiosity among onlookers and working executives. Crizal information booklets and complimentary spectacle cleaning cloth ...
Campaigns in a category like eyecare typically tend to focus on the product’s benefit, and Crizal’s UV lens commercial is no different. Using an ordinary lens and Crizal lens, the 30-second campaign ...
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