Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of ...

Over the past decade, search engines have changed the way they rank content, which means that simply choosing a random keyword to base your next blog on is no longer the best approach to search engine ...

Topic clusters are several pieces of content that group together because they share a topic or subtopic. What is the significance of topic clusters for our discussion? You can leverage them to help ...

These topic clusters are like finely woven threads that branch off from the main pillar and explore related and nuanced topics. By intricately connecting these clusters to the main pillar content, a ...

Our question today comes from Lee, who asked: “With topic clusters, how important are page paths? We often have our pillar page in the primary navigation, but the support topics will often live in the ...

Before we dive into why a topic cluster plan is a must-have for any content marketing strategy, let's start with some current SEO stats that demonstrate the critical role of organic search. Because ...

Marketers are always looking for strategies to gain top rankings in search engines. Just when you think you’ve tried every keyword and linking strategy known to man, the search engines change their ...

A pillar page is an organized piece of content on a website that can help search engines see its worth and connection with other pages on the site. If the page is structured well, it can impact the ...

Using keyword clusters can help you elevate your SEO content strategy, making your site more Google-friendly and your content more relevant. Over the last few years, Google’s engineering team has ...